For all of its potential, 92% of Blockchain projects fail. What are the other 8% doing right? We answer that in Value Visionaries for IBM Blockchain, featuring business and technical leaders sharing their secrets to success. These are human accounts of leadership in cutting-edge technology – and blueprints for other executives to follow.
Trade by small and medium enterprises (SMEs) powers the global economy. Yet 60% of their trade finance requests are denied by banks, largely because of risks and costs associated with outdated legacy systems. Enter IBM Blockchain for Trade Finance — and this story of a blockchain network that’s bringing new levels of trust, transparency and efficiency to the Nordic’s biggest bank and its clients.
Grief can be life’s most isolating experience. But in Masterpiece of Love for Prudential, we show that none of us is truly alone. We asked people to share their stories about the life and death of a loved one, and then commissioned local artists to interpret those stories. The result was a five-part online documentary series, gallery event and social media campaign that continues to touch countless lives today.
When the conversation turns to blockchain for business, IBM sets the stage – literally. At think 2019 and Consensus 2019, I created interactive booth experiences, anthem videos, keynote addresses, surround events, branded merchandise and more for IBM Blockchain.
As creative content director for IBM Blockchain, I help the business world understand what blockchain is — and isn’t. You’ve likely heard about blockchain in stories about bitcoin. But through the 20-page site we manage, videos, blogs, social and other content, we’re describing IBM Blockchain’s most compelling use cases in business today: how it’s making the food supply safer, trade routes faster, money easier to send, and much more.
Resurrection University is committed to helping students gain the healthcare education they need to build amazing careers in nursing, radiography, and health information management. It’s a commitment that started over 100 years ago — and continues to advance innovation every day. I created many of their branding efforts, from pint to outdoor — to alumni magazines and annual reports.
Before putting fingers on the keyboard in blockchain, you have to put your finger on the business problem to be solved. So when enterprises want to bring their blockchain ideas to life, they turn to the IBM Garage. Videos, events and web pages like these have been instrumental in demonstrating the value of Design Thinking at the beginning of every blockchain journey.
The relationship with money is one of the most important anyone has – and also one of the most difficult to understand. But as creative director at Prudential Financial, I brought simplicity to complex financial subjects like planning for retirement, investing for long-term goals, paying for college, protecting wealth and more through videos and digital experiences like these.
New Jersey’s largest city is also its most compelling story. In #20StoriesofStrength, we commemorated the opening of Prudential’s new downtown tower with social media and employee engagement campaigns highlighting twenty ways in which Newark’s resurgence continues each day.
Purpose-driven creative to inspire communities and organizations.