José Fernández
Creative Director/Design
pet insurance welcome series
Turning enrollment into engagement. This welcome email series helped new MetLife Pet Insurance members get the most from their coverage. By educating pet parents about benefits, simplifying the claims process, and reinforcing the value of their plan, the campaign built trust and encouraged long-term engagement.
healthy pets campaign
Even the people behind the MetLife brand needed a reminder that pets are family. This employee acquisition campaign encouraged associates to protect their furry companions by showcasing the everyday value of MetLife Pet Insurance. The integrated creative included email, internal digital display screens, and direct mail—working together to build awareness, inspire enrollment, and reinforce the benefits of coverage.
vet platform
Building trust where pet care begins. A toolkit of trade show graphics, event collateral, and social media templates designed to engage veterinarians at industry events and during Vet Appreciation Week—reinforcing MetLife Pet Insurance as a trusted partner in pet health.
