José Fernández
Creative Director/Design
cinema trailer
Shown in cinemas nationwide to launch the campaign.
episode 1: regeneration
A young widow becomes a new mother by never giving up hope.
episode 2: Mickey McNany, show biz kid
A teacher’s most important lesson comes after a tragic diagnosis.
episode 3: abundant blessings
A small business owner thrives with faith, family and her late father’s memory.
episode 4: for Tasha
A 20-something woman runs on 100% optimism learned from her late father.
epilogue: beautiful echo
The series culminates with its co-creator reliving the death of his father as a little boy.
art commissioned for the series
Masterpiece of Love original artwork
Regeneration by Tomo Mori; 24” x 36” acrylic canvas on canvas collage
Masterpiece of Love original artwork
Abundant Blessings by Bisa Butler; 43” x 32” quilted and appliqué cotton, wool, organza and gabardine
Masterpiece of Love original artwork
Mickey McNany, ShowBiz Kid by Christine DaCruz; 17 1/4” x 12 5/8” hand-stitched embroidery on handmade paper
Masterpiece of Love original artwork
For Tasha by Jen Mazza; 16” x 21” oil on canvas
reveal event at newark museum
After months of interviews and work by the artists in their studios, the survivors see the artwork created for them for the very first time.
